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Seasonal packaging adds a touch of anticipation to products. Traditional brand design is gifted with creative flair to celebrate signature holidays and reflect changes in the weather. This momentary adaptation of a brand’s visual identity creates a memorable customer experience that enhances a product’s appeal.
Yankee Candle requested illustrated bags to capture the characteristics of the spring and winter seasons. Spring is the season for renewal, when trees regain their foliage and flowers bloom filling the air with fragrance. Winter brings cold frosty nights, crackling fires and cosy evenings indoors. This change invites new aromas of mulled wine, spiced cranberry and crisp morning air. The individual seasons were reflected in their designs.
Yankee Candle is the largest retailer of scented candles, home fragrances and accessories in the US. Their iconic glass jars filled with evocative scents are recognised worldwide for their fresh clarity and imaginative variety. This company has an unparalleled passion for fragrance and has created scents to encompass all moods and ambiences.
Spring gift bags showcased pink blossoms, gold foils and a soft satin ribbon in white. Winter’s bag depicted a snowy scene sprinkled with snowflakes and mistletoe and was tied with a festive red ribbon. Each bag handle was of the signature circular design, and each was decorated with custom-printed tags. Both are perfect to hold gifts for each time of year.
Yankee Candle is the largest retailer of scented candles, home fragrances and accessories in the US. Their iconic glass jars filled with evocative scents are recognised worldwide for their fresh clarity and imaginative variety. This company has an unparalleled passion for fragrance and has created scents to encompass all moods and ambiences.
Yankee Candle requested illustrated bags to capture the characteristics of the spring and winter seasons. Spring is the season for renewal, when trees regain their foliage and flowers bloom filling the air with fragrance. Winter brings cold frosty nights, crackling fires and cosy evenings indoors. This change invites new aromas of mulled wine, spiced cranberry and crisp morning air. The individual seasons were reflected in their designs.
Spring gift bags showcased pink blossoms, gold foils and a soft satin ribbon in white. Winter’s bag depicted a snowy scene sprinkled with snowflakes and mistletoe and was tied with a festive red ribbon. Each bag handle was of the signature circular design, and each was decorated with custom-printed tags. Both are perfect to hold gifts for each time of year.
